Email marketing is a strategy for using email to promote your products and services to a large number of targeted customers. Your emails could be about a pending sale, a new product launch, a limited-time offer, or anything else business-related.
The main goal of reaching out to people via email is to increase brand awareness and build loyalty and trust.
In the section below, I’ll show you how to make your email marketing campaign a huge success, even if you’re just getting started with email marketing.
Begin by making a detailed list.
The first step in any campaign should be to build a targeted email list. Without a list, you can’t even start your campaign.
The best way to collect emails is to convert your visitors into subscribers. However, how do you go about doing so? Because not everyone who visits your site will want to become a subscriber.
Many successful email marketers have used exit-intent popups to convert website visitors into subscribers with great success. When a user tries to leave your site or open a new tab, exit-intent popups appear on their screen.
Make a goal for your campaign.
Have you thought about why you’re starting this campaign? Because you should stop right now if you don’t have a clear goal in mind. Take a moment to think about what action you want your subscribers to take.
You could set a goal for yourself to…
To increase sales, promote a product or service.
Existing subscribers can be encouraged to stay with you by giving them something they’ll enjoy.
Reactivate your existing subscribers after a long period of inactivity.
Segment your subscribers to send more targeted emails.
It’s not necessary for you to share the same goals. You can make your own list based on your conversion goals.
Make changes to your headline.
After you’ve figured out why you want to run this campaign, it’s time to write your email. Your email’s subject line is the first thing that users will notice.
The real fun begins after that. Make a headline that is so compelling that it will be impossible for people to ignore it.
Remember that your email’s headline determines whether it is opened, deleted, or worse, landed in the spam folder.
Compose a Suspensive Email
As a result, your email’s subject line persuaded your subscriber to open it. So, where do we go from here? If they don’t read something persuasive, you risk losing their attention.
You can avoid this by following the following advice:
Make the most of persuasive writing. Make sure to ask the reader to perform a specific action.
Reduce the length of your sentences and paragraphs as much as possible. If you do it this way, your readers will be able to understand your message without losing interest.
Create an emotional bond with your audience. This can be accomplished by altering the tone of your writing. Always use the first-person perspective when writing emails. This makes it appear as if you’re speaking directly to the reader.
Personalize the email by including the reader’s name. Using their name in the email can make them feel as if it was written specifically for them. This can assist you in capturing their attention quickly.
Finally, be specific and pertinent. Most people consider long emails to be a waste of time. They’re also a pain to deal with. So don’t waste time talking about unimportant matters. Stick to the point and get your point across as quickly as possible.
Use psychology to increase clicks.
If you want to increase conversions, include psychology in your email marketing copywriting strategy. A psychology degree is not required for this. Use basic psychology to predict your users’ behaviour.
You can use urgency to persuade visitors to take action on your website. To make them feel as if their time is running out and the sale is about to end, you can use a countdown timer, for example.
You can also use time-sensitive power words to quickly pique people’s interest.
Another way to get people’s attention is to show that your product may run out of stock. As a result, scarcity can be used as a motivator to motivate people to act. Because they do not want to miss out on an opportunity, people will act sooner rather than later.
Make use of a well-designed layout.
The next critical step to consider is the design of your copy. Make it appear as professional as you can.
The best email service providers, such as Constant Contact, offer beautiful, professionally-designed templates that convert well.
Last but not least, pay attention to your calls to action. Choose the right words, colour, and size for your buttons to make them appealing and actionable.
Readers should be rewarded for their efforts.
It’s sometimes better to give away free stuff instead of constantly selling. It could be something as simple as a free download, free tips, or advice, or something else entirely.
As a result, the reader is encouraged to take action. We’re all suckers for free stuff, let’s face it.
Read this guide to running a successful online giveaway to get started.
Consider the possibility of upselling.
With email marketing, upselling your products or services is a great way to make some extra cash.
This is a common technique in which you persuade your user to buy something else.
Let’s say you’re selling a $20 product that’s completely sold out. You might be able to persuade your customer to pay an extra dollar for a higher-quality version of the same product.
Cross-selling Related Products
Another effective way to make money with email marketing is to cross-sell related products. You can persuade your user to spend some extra money on a product they want by employing this technique.
Let’s say you’re running an email marketing campaign to convince your subscribers to buy lip balm.
You can send an automated email recommending a related product, such as hand lotion, once the payment has been received. Because the buyer is interested in the lip balm, it’s likely that they’ll also be interested in the lotion.
Sending and following up on a message
Sending the message is the final step. That, however, is not the case. Simply reading your email may not compel your subscribers to take action. As a result, don’t overlook the importance of following up.
Wait a day or two after sending the email. After that, you can send a quick follow-up email to your subscribers. With many email marketing services, you can set up followup emails to send automatically and resend the email to people who haven’t seen it yet. This serves as a gentle reminder, making it more likely that people will act.
