SEO, or search engine optimization, is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Every website owner should have an SEO strategy if they want their site to get noticed by Google. There are many ways to do this but there are also some best practices that you should follow in order to get good rankings on SERPs.


There are many factors that influence your site’s rank on SERPs, such as:

– Content quality and relevance

– Title tags

– Meta descriptions

– Described multimedia content

– Images and graphics use

– Keyword density and placement

Search engines are not new. They’ve been around since the late 1990s, when Larry Page and Sergey Brin developed the Google search engine. But what is a search engine? How does it work? And how does it work with content to rank web pages?


The primary role of a search engine is to provide people with information relevant to their query. The way this information is delivered is through the process of ranking web pages in order of relevance for a given query. The range of algorithms used in this process are constantly evolving, but they are all based on factors such as content, links, popularity, and user input.

SEO is a vital part of digital marketing. Keeping in mind the importance of SEO, it is important to know what it is and how it works.

How do Search Engines Find Websites?

Search engines rank websites based on their popularity, relevance to search terms, and quality of content. They use an algorithm that consists of 200 factors to compute the website’s ranking.

Search engine algorithms are a closely guarded trade secret, but we can get a sense for how they work by looking at the ranking factors they use to decide where a site should be ranked.

Types of SEO

There are two types of SEOs: On-Page SEO, and Off-Page SEO.

Off-Page SEO: 

Off-page SEO includes link building, social media profiles for a site, and the quality of the publisher’s content.

Off-page SEO can be a long process that involves finding linking partners and developing social media profiles for a site. It can take time to find publishers who accept guest posts and to develop relationships with them to get published.

Link building is an off page SEO factor that will help improve your rank in Google SERP’s by attracting fresh visitors from other sites. Link building can often be difficult and time-consuming but it does not have to be if you use the right tools like Ahrefs or Majestic.

On-Page SEO:

First of all, it’s important to understand that on-page SEO is not a one-off process. If you want to maximize the impact of your on-page optimization, then you need to invest time and resources into content and site structure.

Onsite optimization tips:

– Create high quality content for your site

– Make sure you’ve got a website map that includes navigation links for indexing by search engines

– Use keywords in the title tags and meta descriptions – Use keywords in URLs (ideally as close as possible)

Onsite optimization tactics:

– Consider the length of title tags and meta descriptions. Google will truncate text at around 55 characters or less. You might want to keep your titles and descriptions shorter than usual if this is an issue with your audience.

The Best FREE SEO Tools Available

This article will list the best free SEO tools that are available to use.

  1. SEMrush

A very popular paid SEO tool that provides information about websites and their rankings. It also has some great keyword research tools. However, it is not free of charge and requires a monthly subscription.


Features of the SEMRush Keyword Research Tool

SEMrush is an excellent keyword research tool for beginners because it provides sufficient information about the keywords. It also allows the user to export the data in different formats, which makes it possible to use other keyword research tools.

The SEMrush Keyword Research Tool has all the essential features that you would expect from a good free search engine marketing tool. I highly recommend SEMrush to anyone who needs a simple and easy-to-use keyword research tool because it does everything you need without any fuss.


  1. Moz Toolbar

The Moz Toolbar is an extension for Chrome browser users, which offers various search options for users to find what they are looking for on the internet. The toolbar also offers information about SERPS (Search Engine Result Pages) and Google’s algorithm updates like Penguin, Panda, or Penumbras.


This toolbar can be downloaded for free from Moz’s website and does not require any installation after downloading the file onto your computer system,