What is Email Marketing and Why Should You Care?
Email marketing is a common and effective way to generate leads and promote products and services. It is a cost-efficient strategy for businesses to use in order to find new customers, drive sales, or content update.
An email campaign is the process of sending emails with the goal of generating leads, driving sales or delivering information to customers.
Email marketing metrics are reported on how well an email campaign performed. The metrics are classified into three categories: opens rate, click-through rates, and conversion rates.
How to Create a Testable Landing Page
Landing pages are the first page a potential customer sees when they visit a website. Landing pages should have a clear CTA, one goal and be testable.
1) Create a clear, concise and focused landing page – landing page optimization is all about clarity and focus. Your landing page should have one goal, which is usually to get email signups. I’ve seen many businesses use their homepage as the landing page for their site, which is not recommended as it can be confusing for visitors.
2) Test your conversion copy – you may think that your copy needs very little change or that it’s perfect as is but testing will prove otherwise. Conducting A/B tests with various headlines will help you see what works best for your audience and content.
Email Marketing Metrics You Should Be Monitoring
This section discusses the metrics you should be monitoring for your email marketing campaigns.
What are the best metrics to monitor?
The success of an email marketing campaign can be measured by various metrics which usually depend on the campaign’s goal. One of the most important metrics for any email marketing campaign is click-through rate or CTR which is calculated as number of clicks divided by number of emails delivered. CTR reveals whether your content is appealing enough to trigger interest among your subscribers.
Another metric worth considering is open rate, which reflects how many people are opening your emails and reading them. It may also indicate how well you are segmenting your lists or sending relevant content to subscribers who are genuinely interested in what you have to offer.
What else should I monitor?
Besides these two essential metrics
Best Practices in Email Design
Email was the first digital marketing channel and remains the most popular. With the arrival of mobile devices, people are using their smartphones to receive notifications and interact with email.
So, what are the best practices in email design for today’s marketers?
The following are some of them:
• Designing emails with responsive layouts.
• Using strong calls to action in your emails.
• Paying attention to email deliverability – how it looks on different platforms and devices, how long it takes to load, etc.
Email Marketing Examples and Tools for Successful Campaigns
Email is the best way to stay in touch with our customers. And it’s one of the most cost-effective marketing methods.
The most important thing with email marketing is to create a campaign with a clear objective or goal. You can do this by asking yourself questions like “Who is my target audience?”, “What is my goal?”, and “What am I trying to achieve?”.
Then you need to consider what kind of content you want to send out – whether it’s text, images, video, or an interactive game. You also need to decide on the frequency that you’ll send out your content (daily, weekly, monthly).
Building your mailing list & getting subscribers
A mailing list or email list is a group of email addresses that can be distributed to via email. These lists are used for sending promotional emails and newsletters to the subscribers. The subscribers subscribe to these lists voluntarily and consent to receiving emails from the sender.
This article will talk about how you can collect emails for your mailing list, and how you can grow your email list.
The first step in collecting emails is by creating an opt-in form on your website or blog. This form can be a pop-up, sidebar banner, or something else that will allow users to provide their contact information in exchange for content like a free ebook, whitepaper, or other digital download.
The second step is coming up with incentives so people want to download this content from you – which might be a free report, video, or similar resource.